TikTok Unlocked: The SMB Guide to Activating on TikTok

hosted by Becca Sawyer, Head of SMB and Operations, Global Business Solutions

Feb

13th

at

10:30pm

–

Feb

14th

at

11:30pm

EST

JOIN EVENT

TikTok Unlocked: The SMB Guide to Activating on TikTok

Relax and relive the moment.

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What was covered

Sound on and speakers up. TikTok for Business brings you a live-streamed event showcasing how to plan a successful Small Business Saturday campaign.

Hosted by TikTok's Head of SMB and Operations, Becca Sawyer, you'll get an actionable guide on everything you need to know to set up successful media campaigns on TikTok.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Don't Make Ads.

Make TikToks.

Sound on and speakers up. TikTok for Business brings you a live-streamed event showcasing how to plan a successful Small Business Saturday campaign.

Hosted by TikTok's Head of SMB and Operations, Becca Sawyer, you'll get an actionable guide on everything you need to know to set up successful media campaigns on TikTok.

Agenda:

Why TikTok

Find out what this new platform is all about, why it's different, and what makes TikTok a great platform for SMBs

Your Guide to Awareness, Consideration, and Conversion Campaigns

We're here to help your business grow - learn how to set-up and scale your campaigns with tactical budgeting, bidding and creative advice for each objective

Evaluating Success & Optimization

How to measure success on TikTok and gain insights into common campaign optimization approaches

Our Speakers

Becca

Sawyer

Head of SMB and Operations, GBS

TIKTOK

Josh

Hilliard

Creative Lead, Creative Lab

TikTOK

Zach Henault

Account Manager - Growth

TikTok

Matt Barbarasch

Measurement Expert

TikTok

FAQs

Where and how do I RSVP for this event?

To register, please click on the event link above and sign up using your business email address.

I tried to register, but something's not working. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure that the email address you are using is your business email. If you are still experiencing issues, please contact TikTok Events at eventsna@tiktok.com

How much do the events cost to attend?

There is no cost to attend this event.

How do I access the event?

When you complete registration, we will verify and confirm your spot. Once this has been approved, you will receive a confirmation email. This will include a calendar invite to add to your schedule. You will receive a follow up email both a few days before and the morning of the event with a link to access the live stream.

Is there a deadline to register?

Yes, RSVPs will close 24 hours before the event.

Can I invite another colleague to attend the event in my place?

Yes you can! Send your colleague the registration page and just make sure they sign up with their work email address.

What video conference platform will the event be hosted on?

The event will be hosted on a dedicated website.

What happens if I miss the event?

Our content will be live on the event page after the event. Feel free to check it out at your leisure!

I want to watch a replay, but the sites are password protected. What do I do?

Once the site has been updated with the event content, we will send out an email to keep you informed. If you would like to watch an event that you didn't register for, contact us at eventsna@tiktok.com and we'll get you access!

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

Don't Make Ads. Make TikToks.

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